I've been watching closely the webstats of this site, wondering if any real people have visited yet. I'd be surprised if they have (um, other than friends & family). I'm only looking at the stats page that my webhost company have supplied, but it's no worse or better than any other I've seen. The biggest problem is it doesn't distinguish between spiders and real people at all. I can't believe it's that hard to do. For the Trips Europe site I implemented a cookie scheme to track visitors since spiders didn't seem to use cookies, and it works fairly well. It allows me to see which pages are the most popular, and also gives stats that are more specific to apartment rentals (for instance, I can see the peak periods people want to arrive, or the average length they'd like to stay).

The other thing I'd like to see is the path people take when they visit the site, not just the entry and exit pages. We have quite a few visitors to the site, and if they all booked then we'd be very rich :-) It would be nice though to take a guess why some don't - apartment not available? not enough beds? etc. We could then tailor things to help people find what they want...